📝 Overview

The goal of this memo is to highlight the key elements of the partnership between People Data Labs and Brandfetch. This collaboration aims to enhance the services provided by both companies, enabling People Data Labs to offer high-quality logos to their users while helping Brandfetch expand the reach and coverage of their Logo Link product.

📌 Key Points

1. API Integration

   • People Data Labs will integrate Brandfetch's Logo Link into their API response.
   • Users who cache data will be excluded from this integration.

2. Guidelines and Documentation

   • People Data Labs' users must adhere to Brandfetch's guidelines.
   • These guidelines will be incorporated into People Data Labs' documentation and Terms of Service (TOS).

   

3. Co-Marketing Efforts

   • Both companies will engage in a co-marketing campaign to announce the launch of this new feature.
     • Landing page
     • Social media announcement
     • Newsletter

4. Upsell Opportunities

   • Brandfetch’s paid APIs will be highlighted in People Data Lab’s docs as an upsell.

     • Users wishing to access premium features such as caching logos will be redirected to Brandfetch for potential upsell opportunities.

       

   • This redirection will be clearly stated in People Data Labs' documentation, similar to Brandfetch's approach.

📅 Timeline

1. Draft Partnership Contract
   • Initial draft of the partnership contract will be created.
2. Contract Signing
   • Both parties will review and sign the contract.
3. Co-Marketing Preparation
   • Preparation for the co-marketing campaign will commence.
   • Target launch date for the campaign is either the 1st of August or the 1st of September.

➡️ Next Steps

• Upon agreement of this memo, the draft contract will be created and reviewed by both parties.